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  <description>Short pieces on running a retail counter in India, from the team behind Stock2Track.</description>
  <language>en-in</language>
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    <title>Somebody is paying for every AI question</title>
    <link>https://catchus.in/articles/ai-in-erp-what-it-costs.html</link>
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    <pubDate>Thu, 18 Jun 2026 09:00:00 +0530</pubDate>
    <description>AI in business software is genuinely useful and every request has a processing cost. Where it earns its keep, where it is decoration, and how to tell.</description>
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    <title>The stockouts you remember are the cheap ones</title>
    <link>https://catchus.in/articles/why-stock-decisions-from-memory-go-wrong.html</link>
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    <pubDate>Mon, 01 Sep 2025 09:00:00 +0530</pubDate>
    <description>Your instinct about stock was trained on the cheapest half of your losses. What your head can do, what it structurally cannot, and what Stock2Track puts on the screen instead.</description>
  </item>
  <item>
    <title>Every control you set will be tested</title>
    <link>https://catchus.in/articles/stock-and-cash-loss-as-your-shop-grows.html</link>
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    <pubDate>Fri, 14 Feb 2025 09:00:00 +0530</pubDate>
    <description>As a shop grows, the owner is in it less. The controls most owners set, how each one gets worked around, and what to do about it instead of worrying.</description>
  </item>
  <item>
    <title>Why the stock on your screen stops matching the shelf</title>
    <link>https://catchus.in/articles/why-the-stock-on-your-screen-stops-matching-the-shelf.html</link>
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    <pubDate>Sat, 01 Jun 2024 09:00:00 +0530</pubDate>
    <description>Six everyday habits that pull a shop&#x27;s stock figure away from what is actually on the shelf, and what each one costs you at the end of the year.</description>
  </item>
  <item>
    <title>Your cheapest vendor, and what he actually costs you</title>
    <link>https://catchus.in/articles/how-to-monitor-vendor-performance.html</link>
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    <pubDate>Mon, 01 Apr 2024 09:00:00 +0530</pubDate>
    <description>The rate is the only thing about a supplier that has a number attached, so it is the only thing anyone argues about. Four numbers you already have, and what they are worth.</description>
  </item>
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    <title>Nothing is broken, which is exactly the problem</title>
    <link>https://catchus.in/articles/why-shop-owners-hesitate-to-automate.html</link>
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    <pubDate>Wed, 01 Feb 2023 09:00:00 +0530</pubDate>
    <description>Shop owners who take UPI all day still will not put their books on a computer. The reason is not fear of technology, and understanding it changes how the switch should be done.</description>
  </item>
  <item>
    <title>The trip you keep postponing</title>
    <link>https://catchus.in/articles/run-your-business-while-travelling.html</link>
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    <pubDate>Wed, 07 Sep 2022 09:00:00 +0530</pubDate>
    <description>You cannot leave the shop, so you do not meet suppliers, customers or anyone new. The economics of that are unusually well documented, and so is the way out.</description>
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    <title>The stall, the queue, and the boxes behind you</title>
    <link>https://catchus.in/articles/exhibition-stall-billing-software.html</link>
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    <pubDate>Tue, 01 Jun 2021 09:00:00 +0530</pubDate>
    <description>An exhibition is your shop with the shelves taken away. What actually breaks when the queue does not stop, and how to arrive on day two already counted.</description>
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  <item>
    <title>Two bottles, two dates, one sale</title>
    <link>https://catchus.in/articles/tracking-expiry-dates-trade-off.html</link>
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    <pubDate>Wed, 01 Jan 2020 09:00:00 +0530</pubDate>
    <description>Tracking expiry costs you time at the receiving desk, every delivery, forever. What it buys, when it is worth paying, and when the honest answer is no.</description>
  </item>
  <item>
    <title>How to tell a software team what your business actually does</title>
    <link>https://catchus.in/articles/how-to-tell-a-software-team-what-your-business-actually-does.html</link>
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    <pubDate>Thu, 14 Mar 2019 09:00:00 +0530</pubDate>
    <description>Seven ways owners describe what they need, and what each one has to do differently to get software that fits the way the shop really trades.</description>
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  <item>
    <title>Direct thermal or thermal transfer</title>
    <link>https://catchus.in/articles/direct-thermal-or-thermal-transfer-barcode-printer.html</link>
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    <pubDate>Sat, 20 Oct 2018 09:00:00 +0530</pubDate>
    <description>One question decides it: how long must the label survive, and what will it touch? Plus the two costs nobody mentions when they say direct thermal is cheaper.</description>
  </item>
  <item>
    <title>Offline or cloud, and how to actually decide</title>
    <link>https://catchus.in/articles/offline-or-cloud-billing-software.html</link>
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    <pubDate>Sat, 11 Nov 2017 09:00:00 +0530</pubDate>
    <description>Both editions cost Rs 25,000 to start, so price does not settle it. What does: where your data should live, and what each choice honestly costs you.</description>
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